The Lego Company History

Ole Kirk Christiansen is a carpenter from Billund in Denmark. The company struggled during the Great Depression, and he began to create wooden toys. Christiansen renamed his company “Lego,” a contraction of the Danish words leg godt, which translates to “play well.”

In 1934 Lego adopted plastic bricks to make production sets and the first sets were introduced to the market. The company also established a new division called Dakta that would focus on educational products.

In the latter half of the 20th century, Lego continued to expand its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and in 1974, the first Lego human figures. Later, these minifigures evolved into the model we have today. Lego also began to develop more advanced building sets geared to older children. This would later grow into Lego Technic.

In 1987, Lego introduced the World Cup Lego building competition for children to compete in. The https://lego-x.com/2020/01/16/lego-company-history-production-features/ event took place in Billund and 38 kids from 17 different countries competed. The same year, Lego also began to design dedicated theme sets that were seen as systems within a system, such as Lego Space, Lego Castle, Lego Town (later renamed Lego City), and Lego FabuLand. In 1988, Lego released a new line of pirate Legos which included a variety facial features and expressions.

In 1999, Lego changed the way it licensed characters from franchises. It began to offer Lego versions of popular characters such as Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. This was met with mixed reviews from fans and critics alike.